How robots made this food commercial look effortless

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Creating the perfect food commercial isn’t just a matter of great styling and a mouth-watering dish. Sometimes, you need a robot.
Steve Giralt is a “visual engineer.” Check out his Instagram for more:
The team that built this rig shares amazing BTS as well.
Or explore his website as he starts working on educational content about his work:
Giralt began his career as a stills photographer, but he saw potential for more thanks to his hobbies in engineering. A new discipline was born: visual engineering, using robotics, advanced camerawork, and a lot of creativity to create moving images that have never been seen before. His Smores have lit up Times Square, and, in the video above, you can watch how he uses trial and error (and more than a few robots) to drop the perfect lime.
Giralt’s toolkit includes Arduino programming, Maya, welding, epoxies, super-expensive cameras that can shoot incredible slow motion, and a lot of elbow grease and ingenuity. This form of commercial art shows how technology can make incredible images happen - and you don’t always need computer graphics to do it.
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Film og animasjon
Runtime: 08:29


Andrew - 3 timer siden
Racists love joe Biden! He supports BLM who want segregation. He has passed laws that historically oppress people of color. Everything a racist would want yet they claim they’re “anti racist”
Finn. - 2 timer siden
nieooj gotoy
nieooj gotoy - 3 timer siden
I want more Croissant Battle footage!
PeterM128 - 5 timer siden
You know glass is moving fast when you start to see rolling shutter effects
Dan Green
Dan Green - 8 timer siden
This guy thinks like a software developer, a good one.
Marvellio Raditya
Marvellio Raditya - 9 timer siden
did you guys knew the song at 2:50
Siddarth Balaka
Siddarth Balaka - 10 timer siden
How isn't the glass sliding. Glue? ALOT OF GLUE?
nieooj gotoy
nieooj gotoy - 3 timer siden
it's funny how proffesional and at the same time how DIY-style this is lol.
Istrate Sergiu
Istrate Sergiu - 11 timer siden
Sure, you can make a robot to drop the lime, but you could also make a lever that would drop the lime when you pull a string.
Myles B
Myles B - 14 timer siden
Quarantine boredom
ErrInTheMatrix - 20 timer siden
Man, imagine if we didn't wast thousands of lives on advertising
Tr3y - Gaming
Tr3y - Gaming - 20 timer siden
It was effortless because it was done by a robot.
finley burns
finley burns - 21 time siden
I like how versatile vox is, they have hard hitting journalism, and this, which is just fascinating
Jeahn Laffitte
Jeahn Laffitte - 23 timer siden
I’m so happy to see Steve Giralt on Vox!
Budabaii - 23 timer siden
i'm far more interested in the setup that throws a water balloon at some oranges, and pops it in time for a mid air collison. 7:06
nofreebeer - 23 timer siden
The fastest 5th generation! What?
Rodger Rodger
Rodger Rodger - 23 timer siden
bruh he fr didnt even try with the at home one
Delta Sly
Delta Sly - 23 timer siden
Green screen, not yellow
ZixZee - 23 timer siden
this is very interesting
Potchary - Dag siden
Ok but please tell your editors to not include all those „uh“s and „um“s in the subtitles lol
Betty Vanderhooven-SchmaaSchmaa
You make me care about things I don't care about.
qopoy dnon
qopoy dnon - Dag siden
it's funny how proffesional and at the same time how DIY-style this is lol.
Maria Isabel Martinez
Maria Isabel Martinez - Dag siden
5G. I'm not a fan. Please tell me how this ISN'T a bad thing? I'll wait...
JAVA ɢᴀᴍɪɴɢ22
JAVA ɢᴀᴍɪɴɢ22 - Dag siden
Did i just watch an eight minute video on how to drop a lime into a glass of jack daniels
Ingagi - Dag siden
Steve is cool
Myriam Chow
Myriam Chow - Dag siden
And we just keep our fingers over the skip button, watching the countdown...
qopoy dnon
qopoy dnon - Dag siden
Hmm can't we use 3d softwares to do these things 🤔
Dark Seastar
Dark Seastar - 2 dager siden
The client sounded like Michael Peña at 2:08.
Alyssa Forsty
Alyssa Forsty - 2 dager siden
when a whole cup of juice has a better photoshoot than you:
Chloe Franklin
Chloe Franklin - 2 dager siden
does anyone know the song used around the 30 second mark?
Just Some Girl without a Mustache
Google Hum identified the song as 3 Gymnopédies.
LOLey - 2 dager siden
Totally misunderstood the title 😅
Lanach 07
Lanach 07 - 2 dager siden
So no one is talking about how the SCIENCE and ART scrambled to become REACTS NICE ; 1:39
padkirsch - 2 dager siden
And they threw in the Verizon 5g commercial at the end too... 🤑🤮🌝
Love Steve giralt. Awesome stuff here. Great video but that ending was disappointing to say the least.
jamie Chan
jamie Chan - 2 dager siden
*bruh i want job like this when i grow up*
Hassnain Haider
Hassnain Haider - 2 dager siden
What did i watch this?
Akmal Danial
Akmal Danial - 2 dager siden
no one gonna talk abt the minecraft music in the beginning
Lion GamingYTz
Lion GamingYTz - 2 dager siden
Guys I have figured out that it was......

*Nothing ;-;*
Leung Hiu Ching Oriana
Leung Hiu Ching Oriana - 2 dager siden
Ben Fisher
Ben Fisher - 2 dager siden
Wow this video is more educational than the schoolwork I’m doing rn
Nishit shetty
Nishit shetty - 2 dager siden
Hmm can't we use 3d softwares to do these things 🤔
ashesfrombones - 2 dager siden
or... or... or... use Blender 3D
El Bandito
El Bandito - 2 dager siden
Soon bartenders will be out of their jobs.
5 Minutes Of Siege
5 Minutes Of Siege - 2 dager siden
Honestly I would rather have one ad for watching YouTube videos than watching one of these and having two
David Bennett Piano
David Bennett Piano - 2 dager siden
It's absurd that this video is sponsored, but not by Jack Daniels!
Elektric - Dag siden
verified but 8 likes is the lowest ive ever seen
padkirsch - 2 dager siden
Right? Verizon 5g? 🤦‍♂️
Asz - 2 dager siden
So where can i watch the full video of that commercial?
Peter B
Peter B - 2 dager siden
Anyone know the name of the piano piece around 30 seconds in? I can’t remember the name!
Rainer - 2 dager siden
But couldn't all this be done in a 3d render/simulation? It would be much easier I think
LaFantum - 2 dager siden
The parent company of verge.........
*angry Stefan etienne sounds*
TCRG Official
TCRG Official - 2 dager siden
1:00 can’t they just spin the platform with the cup of thing
Alexyum S.
Alexyum S. - 2 dager siden
It would be less expensive to make it completely in 3D
W - 2 dager siden
Vox bringing that fire again
Izzati Hassan
Izzati Hassan - 2 dager siden
one word: Blender.
Johnny Cash
Johnny Cash - 2 dager siden
This is why I’m voting Trump.
Gen D.G.
Gen D.G. - 2 dager siden
"Problem-solving is like the core of my passion." 💙💙💙
Gabby Valenciano
Gabby Valenciano - 2 dager siden
*sigh The things we do for food...
Ans Hakim
Ans Hakim - 2 dager siden
It doesn't look effortless tho
eioshen boboi
eioshen boboi - 2 dager siden
Everyone else's main takaway: Wow so much tech goes into making ads. My main takeaway: OMG was Wall-E based on Number 5?
samfa L
samfa L - 2 dager siden
What if you used clear gelatin and cut it into cubes as ice instead of ice in the drink
samfa L
samfa L - 2 dager siden
This is really cool
paul mullins
paul mullins - 2 dager siden
What is the son* at opening.
MatthewPlays_YT - 2 dager siden
eioshen boboi
eioshen boboi - 2 dager siden
Meanwhile the ice caps are melting. At least the product shots look good.
Max - 3 dager siden
Isn’t it easier to animate it? And cheaper?!
x9x9x9x9x9 - 3 dager siden
Being a helper on these food commercial crews is a dream job of mine. You get to build and work with so many cool things.
jingle bell
jingle bell - 3 dager siden
A piece of laptop and Animation software can do the whole thing. And you can't see the difference.
But the genuine and talent of this guy is far more superb , he did a great job.
Koen Noordhoek
Koen Noordhoek - 3 dager siden
I absolutely love the video, and I think the rig is incredibly cool, but wouldn't it be way easier and cheaper to simulate this in blender or something like that?
chatboss000 - 2 timer siden
Maybe for these specific compositions, but let's think big picture. A business like this will also be doing other commercials. And at that point, is it really worth it to model and animate a photorealistic actor, drink, and background for a 10 second shot of them drinking a coke in a supermarket?
Nadav Goldenberg
Nadav Goldenberg - 3 dager siden
@dbrand ? 🤔🤫
Christian Lemus
Christian Lemus - 3 dager siden
What classical song do they use at the start of this video?
fuckleberrie - 3 dager siden
Idk what it is about tech people and naming things, theyre so creative otherwise
Camera 1: bob
Camera 2: bob 2
Camera 3: movie robot
Kaustubh Pethkar
Kaustubh Pethkar - 3 dager siden
how do you want to make your advertise?
yeah yeah yeah lets do that.
Niladri Mondal
Niladri Mondal - 3 dager siden
Just give Daniel Schiffer a call he will show how it's done
Dj Boom
Dj Boom - 3 dager siden
2:51 YogurtCap's nemesis
Just Some Guy without a Life
I can already hear the sound of people losing their jobs
is this a jojo's reference?!?!
Art science

Can literally make
Reacts nice

That was so smooth
bloodaxe - 3 dager siden
White man's mind is marvelous
totalmikie - 3 dager siden
Meanwhile the ice caps are melting. At least the product shots look good.
Ukiringo Freeze
Ukiringo Freeze - 3 dager siden
Looks like wall-e to me
Benaiah Dandel 8A
Benaiah Dandel 8A - 3 dager siden
1:52 Lime :(
agillespie89 - 3 dager siden
I didn't see them mention temperature, but I bet the room was cooled to near freezing to prevent condensation on the glass for a more crystal clear shot.
chatboss000 - 2 timer siden
Or maybe they used a dehumidifier.
Emmanuel Wilhoite
Emmanuel Wilhoite - 3 dager siden
The stunt at 7:07 ????
Gaming York
Gaming York - 3 dager siden
Surprising he used a Minecraft song
Saksham Shrivastava
Saksham Shrivastava - 3 dager siden
What's the music in the background at 7:47??
Saksham Shrivastava
Saksham Shrivastava - 3 dager siden
Found it: Fujiyama Gymnase by Oswald D'Andrea ❤️
Ela Singh Tomar
Ela Singh Tomar - 3 dager siden
When life gives you lemons, it comes with a price
Ash Lilburne
Ash Lilburne - 3 dager siden
Certainly no expert here, but for those costs wouldnt a version made up in After Effects and Blender be nearly as effective for a fraction of the cost?
KidPlaysGame - 3 dager siden
Hey I think the one without the robot looked good 😅
matilda c
matilda c - 3 dager siden
How much is it to pay an animator? 🤔
Among Us Bot
Among Us Bot - 3 dager siden
Just drop it high enough, you will achieve the effect
matthew mann
matthew mann - 3 dager siden
Robots, machines, computers, and other electronics are making many things look effortless
George McNamara
George McNamara - 3 dager siden
This would be an interesting dope tech episode for MKBHD
Dissociated Women Incorporated
Down with Vox's liberal pro-robot agenda! We won't let you get away with helping Bill Gates and his army of Robonerds™ take over the world! 😠
Nascent Space
Nascent Space - 3 dager siden
What’s stopping them from doing this in CG
Connor Gleason - Travel & Languages
Can the robots do this to my cooking?
NFSW DFOW - 3 dager siden
Good luck doing this with your phone camera
adamfilip - 3 dager siden
just do it in cg
Anish Kumar
Anish Kumar - 3 dager siden
The editor of this video is dope.🔥🔥🔥
picklerick-therichwoodkid - 3 dager siden
I know for a fact that Steve is one of those people on SkillShare that all these YouTubers are talking about... OK I GET IT NOW LINUSTECHTIPS
Ravi - 3 dager siden
Technically this video is also an AD.
El George
El George - 3 dager siden
Honestly didn’t think twice about those kinds of ads, it’s so typical to see lol
Jason DiLaurentis
Jason DiLaurentis - 3 dager siden
Can you test the rig with the 12 Pro Max please.
Edward Najafi
Edward Najafi - 3 dager siden
I like the Minecraft music in the background.
P - 3 dager siden
A whole lot of expense and effort.
Wasted on "anti-consumers" who reject commercials, run filters and adblocks, etc.
The more they want to sell it, the less you need to buy it.
Vic Fletcher
Vic Fletcher - 3 dager siden
Jesus loves you, so consider him today!
You don’t know how much time you have left, so don’t put it off until tomorrow.
Kevin Razo
Kevin Razo - 3 dager siden
Does anyone know what the name of the song is at 0:30 - 0:40?